FASHION, CONSULTING, MENTORSHIP

OPPORTUNITIES, CONNECTIONS, INSPIRATION

Risk-taker, challenged, commited, confident

Fashion entrepreneur and luxury consultant Shirene Rifai provides her clients with expert strategy for them to transform their brands and lead in their markets. After completing her Bachelor of Law, Rifai discovered her passion for media and fashion, and has since become a notable influencer in both fields. Her entrepreneurial flair and impeccable style are sought after by globally renowned brands. Rifai has been at the forefront of the global luxury stage for over 15 years, breathing inspiration into the Levant’s high-end fashion scene by launching six successful publications in Jordan and Lebanon. She curates artful re-branding and growth strategies for leading companies in the Jordanian market such as Chopard, Bulgari, Tufenkjian Jewelry Mahmoudiah, just to name a few. Recognized as one of the Top 20 Best Instagram Fashion Accounts to follow in the Middle East. Rifai has been collaborating with Samsung Levant as Team Galaxy Levant, was appointed as the brand ambassador for TRESemmé, Unilever’s premium haircare brand. Rifai was also brand ambassador for Tufenkjian Jewelry and was named as honorary “friend” of global jewelry brand Chopard. As part of her efforts to positively impact the community in which she operates, Rifai serves as a Civil Society Member with UNHCR Jordan and a board member at the Italian Forum for Cooperation, advisor at DEZAIN Space, and consultant at Dar Abu Abdullah In 2019, Rifai launched Jordan Fashion Week (JFW) under the capacity of Founder and Chief Executive Officer. JFW is a ground-breaking fashion design platform that aims to evolve the kingdom’s fashion & garment industry through culture, design & tourism. Dedicated to strengthening the influence of local fashion in the Jordanian economy, attracting global interest to empower local & regional designers. Rifai’s latest project is the launch of ‘Born Again’ initiative for environmental change; a conscious and impactful initiative powered by JFW shedding light on the importance of recycling/upcycling/reusing in fashion to prioritize sustainability and eco-fashion. “A strong believer that passion, skill and confidence are an unconquered army.”